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John Hanson

Principal & Founder

MarketView's mission is to be your trusted partner to discover, create and monetize more value from your company's solutions. 

John Hanson has over 25 years of real world experience running product management, marketing and corporate strategy for start-up, emerging and established technology companies.  He has P&L management experience for businesses ranging from $5 million to $200 million, and has managed all aspects of the product lifecycle, marketing & distribution for cutting edge and established product lines.  


John also has first hand experience from the perspective of an emerging company with investors who want to scale to the next level, as well as large corporations looking for potential acquisitions as part of their long-term growth strategy.  Because of his unique experience, he can combine the entrepreneurial innovation of a smaller company with the process and scalability of large enterprises to provide a practical approach that fits your situation, with a constant eye toward what needs to be done to increase company value. 



We hired John to help us determine the optimal pricing and structure for our current and near term products in the Educational Assessments market, including bundling options, pricing points and alignment with what our target segments value most.  He got up to speed on our business and industry very quickly, was responsive, and adapted well to our feedback.  John's data gathering, analysis and recommendation was extremely thorough, and it was evident that he went the 'extra mile' to deliver what was requested and beyond. His recommendations provided a valuable foundation to inform our executive committee's annual planning process.

-Andy Frost, VP Assessment Products, Renaissance Learning

Working with John as a product and marketing consultant has been fantastic, learning from his experience and leveraging his product management frameworks and tools.  John knows how to bring strategy and market-driven thinking to his clients, and I highly recommend him as a leader, advisor and expert.

-Chad Eckes, Founder and Principal, C Squared E

I had the pleasure of working with John at the Vista Consulting Group. His wealth of product management experience, knowledge and insight were of tremendous value as we evaluated what product areas were most importance for us to improve at PeopleAdmin. He has excellent consultative skills in and I would recommend him to any Product Leader or Executive looking to elevate the performance of their team.

-Buck Avey, Product Management Executive at PeopleAdmin

John has a natural ability to strategically scope new technology opportunities. In working with him as an external partner, John demonstrated an acute understanding of the spectrum of SMB market segments, and what the opportunities were with each of them. He is also just a great partner to work with – data driven, but always with a win/win approach to business. I really enjoyed working with him.

-Michael Benedict, Vice President at GoCanvas

John has a great strategic mind-set for identifying and evaluating new market opportunities. At Deluxe, John shepherded a new solution category through the innovation stages in our heavily-matrixed organization. He thoroughly scoped, defined and validated a significant evolutionary new product platform. John then worked with our technology teams to develop requirements and a conceptual model. John was a strong advocate and highly successful in developing executive support for this product line concept for potential future development.

-Karl Evert, former Product Management Executive at Deluxe

I recommend John to anyone who values a strong work ethic, team player characteristics, and solid experience and results in software product management, marketing, and business decision making. He is well suited to product management, general management, and other related commercial and technical roles, and he will personally dig in and drive results.

-Steve Buege, Former CEO, Elite division, Thomson Reuters

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