Services

We can provide services to supplement your team, or we can help you transform their approach to focus more on data-driven decisions and profit.

 

• Market Targeting, Sizing, Segmentation & Attractiveness - Evaluate market size, scope and attractiveness, and identify monetizable segments based on their needs and your competencies

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• Market Research & Customer Insights - Qualitative or quantitative research about what the market and your customers value and will pay for.

 

• M&A Due Diligence - Identify and evaluate solutions in the market that support your growth objectives and desired competencies.  Includes talking to management to assess capability, fit and business plan viability, resulting in a side-by-side comparison of attractiveness.

 

• Go-To-Market Strategy - Define comprehensive monetization strategies and create marketing plans to achieve your business objectives.

 

• Competitive Assessment - Analyze strengths, weakness, opportunities & threats (SWOT), pricing, battle-cards, and value comparisons.

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• Pricing Optimization - Analyze current pricing and identify ways to more fully capture value provided to customers.

 

• Business case financial modeling & analysis - Provide rigorous financial models to assess business viability & risk of proposed solutions.

 

• Service Productization - Identify opportunities to create service packages as a more profitable alternative to custom hourly services.

Product Management Best Practices Transformation

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• Market Knowledge Process - Identify gaps in knowledge needed to support roadmap decisions, then implement repeatable processes to arm your team with this competency.  Examples include problem discovery, win/loss drivers, competition, market size, personas, and customer data.

 

• Product Roadmap Development Process - Define process to gather ideas from the right places, and create a consistent scorecard to rank priorities based on financial and strategic alignment with corporate objectives.  Examples include portfolio investment strategy, strategic themes, idea capture, concept validation, prioritization, business cases, risk assessment, project plan and investment scenarios.

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• Go to Market Planning Process - Establish process to ensure all cross-functional team members are engaged, product monetization strategies are successful, and that your value proposition is clearly defined and communicated to the market.  Examples include value prop development, marketing plan, pricing optimization, sales enablement, cross-functional alignment, and metrics tracking to measure success.