5 THINGS PRODUCT MANAGERS NEED TO KNOW to DRIVE ROI – Part 1: REVENUE
If you asked ten senior executives if their Product Managers understand what it takes to drive Return-On-Investment for their product...
5 THINGS PRODUCT MANAGERS NEED TO KNOW to DRIVE ROI – Part 2, COST
In my first article, I addressed important drivers of the revenue portion of product ROI, but knowing how to affect cost is at least as...
BEAR KEGS and PRICING STRATEGY: 5 Lessons Learned
When you’ve spent as long in product management and marketing as I have, you realize that some of the most valuable insights come from...
6 Requests That Drive Product Managers Crazy
6 Requests That Drive Good Product Managers Crazy!! As product managers, we’re bombarded with suggestions from well-meaning folks, such...
7 Reasons Your Products Don't Launch - They 'Trickle'
With the new year upon us, it seems worth reflecting on product launches I’ve experienced or observed in the past 20+ years. Some have...
5 Ways Product Management Can Improve Your Margins
Greek essayist Lucius Plutarchus once said, “Learn how to listen, and you will profit even from those who talk badly.” While it may be a...
