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    ©2016 by MarketView Consulting

    September 11, 2017

    When you’ve spent as long in product management and marketing as I have, you realize that some of the most valuable insights come from places you’d never expect. 

    Just recently, I was either bold or crazy enough to say ‘yes’ to my daughter’s invitation to go backpacking...

    6 Requests That Drive Good Product Managers Crazy!!

    As product managers, we’re bombarded with suggestions from well-meaning folks, such as your top sales person, your favorite customer support rep, or your largest customer.  Most of us inherently want to be helpful, and...

    With the new year upon us, it seems worth reflecting on product launches I’ve experienced or observed in the past 20+ years.  

    Some have gone well, while others were – well, let’s just say – more like a ‘trickle’ than a launch!  Reasons are many, but a few common themes...

    Greek essayist Lucius Plutarchus once said, “Learn how to listen, and you will profit even from those who talk badly.” While it may be a bit of stretch to tie Product Management best practices to the Greeks, whether your company is embracing and monetizing a market-dri...

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