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    ©2016 by MarketView Consulting

    Market & Data Driven Approach to Product Management

    I understand challenges of growing your business and the power of data-driven decisions that reflect what the market will pay for, so that development investment isn't wasted, and products can be successful. 

    The result?  Higher revenue, profits and company value. 


    But it's not easy, and mistakes can be very costly. What if...

    • You're developing features customers want but won't pay for?

    • Your target market is not well defined?

    • There's no business case for ROI?

    • Your pricing strategy is 'whatever we did before'?

    • Product managers have no business experience?

    • Nobody is contacting won & lost customers to find out why?

    • You want to buy a company but don't have time for due diligence?

    • Product launches are chaotic and results aren't being measured?

    • There's no money left for innovation after bugs and customer requests?


    That's where I can help.

    Whether you need to supplement your team for a big project or help them become focused on market-driven decisions and profit, I have over 25 years of experience doing exactly that.  

    Unlike some large consulting agencies, I have deep real-world experience running product management and marketing in emerging and established technology companies, and know what it takes to identify practical solutions to move the ball forward!



    Working with John as a product and marketing consultant has been fantastic, learning from his experience and leveraging his product management frameworks and tools.  John knows how to bring strategy and market-driven thinking to his clients, and I highly recommend him as a leader, advisor and expert.

    -Chad Eckes, Founder and Principal, C Squared E

    I had the pleasure of working with John at the Vista Consulting Group. His wealth of product management experience, knowledge and insight were of tremendous value as we evaluated what product areas were most importance for us to improve at PeopleAdmin. He has excellent consultative skills in and I would recommend him to any Product Leader or Executive looking to elevate the performance of their team.

    -Buck Avey, Product Management Executive at PeopleAdmin

    John has a natural ability to strategically scope new technology opportunities. In working with him as an external partner, John demonstrated an acute understanding of the spectrum of SMB market segments, and what the opportunities were with each of them. He is also just a great partner to work with – data driven, but always with a win/win approach to business. I really enjoyed working with him.

    -Michael Benedict, Vice President at GoCanvas

    John has a great strategic mind-set for identifying and evaluating new market opportunities. At Deluxe, John shepherded a new solution category through the innovation stages in our heavily-matrixed organization. He thoroughly scoped, defined and validated a significant evolutionary new product platform. John then worked with our technology teams to develop requirements and a conceptual model. John was a strong advocate and highly successful in developing executive support for this product line concept for potential future development.

    -Karl Evert, former Product Management Executive at Deluxe

    I recommend John to anyone who values a strong work ethic, team player characteristics, and solid experience and results in software product management, marketing, and business decision making. He is well suited to product management, general management, and other related commercial and technical roles, and he will personally dig in and drive results.

    -Steve Buege, Former CEO, Elite division, Thomson Reuters


    Pricing Project

    Detailed results of an analysis and recommendations for a new pricing strategy to maximize value capture and, scale across disparate current and future products. Download...

    Product Management Best Practices 

    Presentation given to senior executives to kick-off two day session to establish the foundation for a strategic roadmap, and product management best practices.Download...

    Market Knowledge Gap Analysis

    Team exercise to identify gaps in internal and external market knowledge, part of strategic roadmap project.Download...

    Product Mgmt. Gap Analysis 

    Results of leadership survey to identify gaps in product management best practices – Importance vs. Actual. Download