At MarketView, we understand the challenges of growing your business, and the transformative power of data-driven decisions that reflect what the market truly wants and will pay for. With over 23 years of real-world experience doing it ourselves, we also understand what it takes to scale profitably.
The result? Higher revenue, profits and company value.
But it's not easy, and mistakes can be very costly down the road. For example, what if...
Half of your budget is spent on features customers want, but won't pay for?
You spend millions to triple revenue, then learn the market is too small?
You build a new product, but there's no business case for ROI?
Margins are declining, but you can't quantify discounting or under-pricing?
Product managers are technical experts, but don't have business experience?
Sales drives product decisions, but nobody else is talking to customers won/lost?
You want to buy a company to accelerate growth, but don't have time for due diligence?
Your product launches are chaotic & underwhelming, and no metrics exist to measure success?
Most of your budget is consumed by fixing things and keeping up with competitors' features?
That's where we can help.
Whether you need to supplement your team’s capability, or you need help transforming your product management and marketing approach to be more focused on data-driven decisions and profit, I have twenty-five years’ experience doing exactly that.
Market & Data Driven Approach to Product Management
Unlike some large consulting agencies, I have deep real-world experience actually running product management and marketing in emerging and established technology companies, and know what it takes to identify practical solutions to move the ball forward!
Working with John as a product and marketing consultant has been fantastic, learning from his experience and leveraging his product management frameworks and tools. John knows how to bring strategy and market-driven thinking to his clients, and I highly recommend him as a leader, advisor and expert.
-Chad Eckes, Founder and Principal, C Squared E
I had the pleasure of working with John at the Vista Consulting Group. His wealth of product management experience, knowledge and insight were of tremendous value as we evaluated what product areas were most importance for us to improve at PeopleAdmin. He has excellent consultative skills in and I would recommend him to any Product Leader or Executive looking to elevate the performance of their team.
-Buck Avey, Product Management Executive at PeopleAdmin
John has a natural ability to strategically scope new technology opportunities. In working with him as an external partner, John demonstrated an acute understanding of the spectrum of SMB market segments, and what the opportunities were with each of them. He is also just a great partner to work with – data driven, but always with a win/win approach to business. I really enjoyed working with him.
-Michael Benedict, Vice President at GoCanvas
John has a great strategic mind-set for identifying and evaluating new market opportunities. At Deluxe, John shepherded a new solution category through the innovation stages in our heavily-matrixed organization. He thoroughly scoped, defined and validated a significant evolutionary new product platform. John then worked with our technology teams to develop requirements and a conceptual model. John was a strong advocate and highly successful in developing executive support for this product line concept for potential future development.
-Karl Evert, former Product Management Executive at Deluxe
I recommend John to anyone who values a strong work ethic, team player characteristics, and solid experience and results in software product management, marketing, and business decision making. He is well suited to product management, general management, and other related commercial and technical roles, and he will personally dig in and drive results.
-Steve Buege, Former CEO, Elite division, Thomson Reuters